RuPaul’s Drag Race All Stars 10 reminds us that fun lyrics can turn into branding and leverage for it's contestants.

Even though the verbiage might change, the necessity of pay transparency isn't going away, a vice president at Salary.com said.

The Lipstick Index isn’t as resilient as it once was. Shoppers are delaying purchases and seeking better value. Brands that ...

AI doesn't just steal the insights; it masters the execution techniques that bring those insights to life, brand expert Allen ...

State Key Laboratory of Chemo/Biosensing and Chemometrics, College of Chemistry and Chemical Engineering, Hunan University, Changsha, 410082, P. R. China Article Views are the COUNTER-compliant sum of ...

Key steps include defining objectives, conducting research, and identifying brand pillars to inform the new identity. Successful rebranding requires careful planning, stakeholder buy-in, and a phased ...

This column originally appeared in the WSJ’s Markets A.M. newsletter. You can sign up here to receive it in your inbox every weekday. It’s one of the most successful investing strategies, but ...

The rules have changed. For brand manufacturers, the market no longer rewards size alone. Scale without strategic precision is a liability. Visibility without profitability is a trap. And in 2025 ...

Renault is benefitting from a ‘clear strategy’ when it comes to EVs after the brand was named the number one electric retail brand in the UK for April. The French outfit is currently basking in the ...

Without a solid foundation, your brand could find itself on the wrong side of market dynamics, no matter how sophisticated your strategy may be. You don’t want to spend millions on a branded drink ...

At a recent discussion at ETAuto, Avik Chattopadhyay, former brand head at Maruti Suzuki, and Rakesh Srivastava, ex-Nissan India MD, delivered candid insights on the strategy behind special ...