Could a $300 hairbrush ever be worth it? A Vogue writer looks back on her 25-year-long relationship with her hairbrush.

Beauty writer Carol Lee recounts her lifelong quest to find the best eyebrow pencils and consults experts to compile a dozen ...

Brow pencils offer the simplest way to fill and shape your brows or even darken them if desired,” explains Elaina Badro, a ...

If you search “lip combos” on YouTube or TikTok, chances are every video will have a common denominator: lip liner. And not just any lip liner; many of these videos feature lip liners in deep, dark ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

After wrapping up her part-time job as an English tutor at a hagwon—a Korean cram school—Jeehoo rushed to the subway. Ordinarily, the trip from her workplace to the National Assembly building ...

I realized the makeup I was previously using was breaking me out so I threw it away and purchased this primer with a powder ...

How to master the ‘no make-up’ beauty look - Here’s how to make your skin fresh and flawless with minimal make-up this winter.

As it turns out, I might be. I scrolled through Amazon’s beauty and personal care bestsellers list the other day, and was pretty surprised by what I found. Tons of shoppers are flocking to products I ...

A snail mucin serum that’s gone viral for it’s ability to hydrate and transform troubled skin. • The Grande cosmetics brow-enhancing serum that can help grow fuller, healthier-looking eyebrows. • A ...