A famous BCG matrix example is that of The Coca-Cola Company, which owns many more drink lines than just its titular brand. In the Coca-Cola BCG matrix example, Diet Coke and Minute Maid are ...

Coca-Cola’s sports drink brand Powerade is to sponsor the sequel to hit movie The Matrix in a bid to widen the product’s appeal. Powerade is to be a global sponsor of the Warner Bros science-fiction ...