The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...

The city of Tipton has its first brand identity, and it leans into the potential of the small town. The city announced Monday ...