Explore the House of Creed's new Eladaria, the Spring 2025 luxury fragrance blending roses with citrus and woods.

A private suite has been added to the Regent Street boutique, where guests can explore the ingredients within the Kering ...

It began when Henry Creed took his tailoring business to Paris. At the time, it was common for tailors to scent hemlines and leather gloves, and so, the perfume house was born. It wasn't long ...

The House of Creed is delighted to announce the launch of its latest feminine fragrance, Fragaria. With vibrant, youthful ...

Kering Beauté has named veteran beauty executive Nathalie Berger-Duquene chief executive officer of Creed, effective May 6. ...

The only other british Queen to have celebrated a Diamond Jubilee, Victoria quickly became a devotee of British perfume house Creed, founded in 1760, after being introduced to it by Empress ...