In today’s fast-paced, profit-driven world, a new wave of entrepreneurs is rising, those who lead not only with ambition ...

They solve real problems: Unlike passion-driven businesses, which are often centered on the entrepreneur's interests, purpose-driven businesses focus on customer needs. This makes them more marketable ...

Kokkalis is one of the most sought after speakers in his industry, but chooses his engagements sparingly and carefully, with ...

What if purpose isn’t about helping others first—but helping yourself? Discover why selfish purpose might be the most ...

Purpose-driven marketing in B2B isn't just about messaging—it's about building stronger, more meaningful connections with clients and partners. By aligning your brand's mission with your business ...

Apply the Social Purpose Product Transition Plan Tool to evaluate and evolve your offerings. Drive impact. Integrate social purpose into departmental mandates using the Guide to Executive Social ...

The Rise of Ethical Fashion in a Shifting World In a world grappling with climate change, fast fashion’s environmental toll, and widening socioeconomic divides, the fashion industry is undergoing a ...

At the YourStory GCC Summit 2025, industry leaders from Google Cloud, Renault–Nissan, Siemens, and Lloyds unpacked a powerful ...

Chief Executives for Corporate Purpose (CECP) is helping the world’s leading companies unleash their corporate purpose in a way that helps drive enduring value and makes the world a better place.

Purpose-driven inventors like Ved rely on these technologies. After 10 years’ innovating breakthrough inventions at NASA, Ved is adapting space exploration tools to map Earth’s oceans in detail.