"Duolingo owl when you miss one day: I’m outside your house," another poked fun at the debacle. One user chimed in with the most funny meme: Hundreds of users online joined the ongoing discourse ...

According to Zaria Parvez, Duolingo’s senior global social media manager, the idea stemmed from the company’s routine biannual app icon updates, typically resulting in a spike in new users.

Duolingo staged its owl mascot's death for a marketing stunt — except in Japan. The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost ...