If you’re on the hunt for a last minute Mother’s Day gift that’s both thoughtful and indulgent, a luxury fragrance is the ...

The best musk fragrances have been taking over our editors’ fragrance rotations for their hazy, warm profiles that detours ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Juliette Has A Gun has launched their first true gourmand scent: Miami Shake. It's a creamy gourmand that is reminiscent of a ...

New York Yankees captain Aaron Judge is not only capturing the spotlight on the diamond but he's also turning heads with his off-field endeavors.

Chanel introduce the Coco Mademoiselle eau de parfum Intense Refillable Purse Spray—a chic, modern reinterpretation of fragrance as an essential accessory.

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Let's celebrate National Fragrance Day with these highly underrated perfumes that shoppers (and this editor) can't get enough ...

Fragrances labeled with "intense" are often among the longest-lasting. To help this woody Rabanne scent linger, perfumers ...

A writer gives an honest review of Bath & Body Works' new Sweetest Song fragrance collection for Spring 2025 and Mother's Day ...

Treat her to a beautifully-presented Delicious Rhubarb & Rose Travel Gift Set and make her day this Mother's Day. Boasting ...

For the floral fragrance lover, this iconic French brand brings together a beautiful bouquet of Damascena Rose, Rhubarb, ...