Online advertising drives activity ... traditional advertising is a necessary ingredient in effective marketing. The best approach, though, may be a mix of both. That way is ideal not only because ...

Social media ads are seen as the most effective digital ad type by respondents (34% say they are most likely to get their attention of any online format); online video ads rank second (29%). About the ...

Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms. The Mobile InsightNorms study measured unaided ...

Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, ...