So, let's dive in. Here (in no particular order, as usual) are 12 of the best ads of the decade so far, as selected by ad ...

Television advertising ranks as the most effective ad format for influencing voter behavior, with 26% of respondents saying it is extremely or very effective; print advertising is second (22% say it ...

Time is a scarce and precious resource. Marketers need to keep that fundamental premise in mind when creating a print ad. Readers will decide in a second or two – or perhaps even a split second – ...

In 2024, the most effective digital ads will be those where the brand takes centre stage in an enjoyable way. While creativity is essential, the brand's identity must shine through seamlessly.

Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, ...