This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

In one year of the three-year deal, the company produced just two news releases that met the contract’s terms, the report found. An official in USC’s Office of Economic Engagement was friends with the ...

New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats ...

Marketing is evolving faster than ever, and automation is at the heart of this transformation. As businesses strive to stay competitive in a digital-first world, leveraging automation tools has become ...

Meaningful engagement may seem a vague term ... with just over 60% of measured marketing expenditure placed on reps – a level that has remained constant for several years.

Text messaging is one such proven approach and it’s a highly effective engagement strategy for mobile marketers. Text message marketing software is now used widely as a strategic component by ...

Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.

This is particularly evident in marketing. Before the COVID-19 pandemic, measuring engagement typically involved detailed follow-ups, contacting a pool of practitioners to gauge their awareness of ...

The Sony Pictures marketing team didn’t just post and hope for the best. They leveraged TikTok analytics to track engagement, refine their content strategy, and optimize audience targeting.