Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

When we think about marketing, it is easy to separate the creative from the analytical, it is often compared to the left ...

SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments ...

Using portable EEGs, researchers found that when groups of people watch the same health promotion videos, their brain activity syncs up, indicating that the message has gone beyond being seen and ...

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