Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

When we think about marketing, it is easy to separate the creative from the analytical, it is often compared to the left ...

Explore daily insights on the USA TODAY crossword puzzle by . Uncover expert takes and answers in our crossword blog.

The message comes from sports figurehead and technologist Carsten Koerl, the founder and CEO of Sportradar, who believes ...

Finding recent games with long, story-heavy campaigns or replayable stories can be a bit of a challenge. Luckily, these releases accommodate players who want a nice, long-term campaign with ...

User-Generated Content (UGC) Campaigns have become a powerful marketing strategy. These campaigns encourage ... In this blog, we'll explore 20 brilliant examples of UGC campaigns that went viral and ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they incorporate visual branding elements into their personal brand strategies. Here is ...

Telemarketing is oftentimes part of a company's marketing plan or campaign. The intrusive nature of telemarketing, as well as reports of scams and fraud perpetrated over the telephone, has spurred ...

Palestinian Solidarity Network Aotearoa (PSNA) national chairman John Minto has launched a campaign for the public to report sightings of Israeli soldiers in New Zealand. “This is part of ...

It's raising questions over whether diverting power to higher-paying customers will leave enough for others and whether it's fair to excuse big power users from paying for the grid. Federal ...

Before the publicity campaign began in earnest, he showed up to a lookalike contest of himself last October, making him appear "down-to-earth," Katharina Stolley, a marketing lecturer specializing ...

The consultants who helped guide Bernie Sanders’ 2016 presidential campaign and the winning Senate bids for John Fetterman and Ruben Gallego are branding their new company Fight Agency.