C4 Energy, launched in 2014, initially targeted gym-goers but expanded to the mass market in 2018, achieving significant ...

Fueling at the Tour de France has become rocket science. Super carbs, mysterious red drinks, and a bizarre array of supplements can make pro-level feeding feel beyond the brainwaves of the average ...

Ditch whey shakes for whole food smoothies packed with fiber, protein, and fats. Discover recipes and tips for lasting ...

Rather than their usual athletic beverages, Gatorade is planning to introduce a far more 'relaxing' product to help consumers unwind.