Superman will fly into theaters on July 11 and Mattel wants to make sure you’re ready with all the Man of Steel collectibles ...

The recent release of the LeBron James Barbie — the first Ken doll of a male professional athlete — made massive waves on ...

Fun with Smyths Toys’ Gift With Purchase Offer! Easter just got even more exciting at Smyths Toys Superstores! From Thursday ...

Fisher-Price has issued recalls for two popular infant toys after reports of small pieces breaking off and finding their way ...

Discover 8 places to find deals on high-end toys for budget prices, including discount stores, warehouse clubs, and more.

Mattel, Inc. (NASDAQ: MAT) today announced that it plans to release its first quarter 2025 financial results on Monday, May 5 ...

Sunny Days Entertainment expands its partnership with Mattel to create a range of new Fisher-Price products. The two toy companies will focus on manufacturing innovative bath toys and potty products ...

Barbie doll manufacturer Mattel reveals how leaning on Google Cloud has enabled it to respond to customer feedback quicker ...

Barbie ’s online and her data is in the cloud. Necessary cookies are absolutely essential for the website to function ...

Mattel, Inc. announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James. Barbie is teaming up with the LeBron James ...

Trump's worldwide tariffs are putting the squeeze on several high-profile L.A.-based toy makers and apparel companies.