BTS' V's CELINE moment, Jungkook's Calvin Klein moment and Dior's never-ending contract with Jisoo, as luxury houses compete ...

To top these off, G-Dragon has also made some strategic investments over the years that add to his wealth. Per Koreaboo’s report from 2020, G-Dragon had purchased a luxury residence worth ₩9 billion ...

G-Dragon made history in 2016 after becoming the first Korean ambassador for a major luxury fashion brand with Chanel. Best of WWD ...

“This pendant is more than jewelry. It’s a wearable piece of his vision, crafted with the precision and passion that define everything we do at Jacob & Co.” G-Dragon made history in 2016 after ...

The trend gained traction after G-Dragon of Big Bang became the first Asian male global ambassador for the French luxury brand Chanel in 2016. As K-pop fandoms grew worldwide, groups like ...

Unlike traditional models, ambassadors represent the identity and ethos of a brand — attending events, wearing sponsored items and promoting products on social media. The trend gained traction after G ...

From Kendrick Lamar becoming a Chanel eyewear ambassador to Coco Gauff sporting her new Miu Miu x New Balance collab, this is all the must-know fashion news.

From Kendrick Lamar becoming a Chanel eyewear ambassador to Coco Gauff sporting her new Miu Miu x New Balance collab, this is all the must-know fashion news.

Kendrick follows in the footsteps of an illustrious list of male house ambassadors, including Pharrell Williams, Timothée Chalamet and Korean singer G-Dragon.

It has the pick of the crop when it comes to ambassadors to beef up marketing (Lamar joins the current stable including Chalamet, Jacob Elordi, G-Dragon).

Read the best fashion news, launches and collaborations happening in April 2025, hand-picked by the ELLE Australia team.