Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

In early April 2025, A Minecraft Movie overtook Greta Gerwig’s Barbie in terms of opening weekend box office sales. By some estimates, the popular game has over 200 million active players worldwide.

My childhood was standard for any British Gen Z boy. In other words, chronically online. Unaware I was destined for an adulthood filled with feelings of isolation.

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific ...

Though the name is slightly misleading, the “random words” trend is a prank played on a friend, perpetuated on TikTok by Gen Z users. In the trend, a group of TikTokers sit in front of the camera (two ...