PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Currently, these come in two scents (Orange Blossom Neroli and Sandstone Cypres). "Both of the scents are the epitome of ...

Body sprays and mists are taking over perfume aisles as a more affordable, light alternative. We ranked the 10 best from Oui ...

This year is all about aroma. Whether you're experimenting for the first time, or indulging in new and delicious notes to round out your collection—we're here for you.

Shaping the future of brand experiences, AI applications in retail design are helping build interactions that redefine ...

Inspired by faraway lands and English country gardens, these new scents are created with exotic blooms, encapsulating the ...

"Dolce & Gabbana's Light Blue, an iconic scent of the early aughts, has just been upgraded by perfumer Olivier Cresp to ...

Perfumers explain how functional fragrances work and if they can really impact your mood, plus ways to incorporate functional ...

From spring scents to fresh, new aromas, consider this your cut-out-and-keep guide to the best perfumes for 2025 ...

Yet, as far as emotion-igniting scents go, there's one particular perfume I recently discovered that stands out from the ...

Considering the brand has already released satin and liquid lipsticks, this new product is a natural extension — with a focus ...

The 7 Virtues Candied Lychee is sweet, wearable, and layers beautifully — whether you’re heading to brunch or a rooftop after ...