Today, he’s still around, evidence that good design and branding ... even more powerful. Mascots used to be one-way ...

Life’s first mascots were little sprites who extolled the virtues of “the good oat cereal,” which included “tiny bite-sized pieces of shredded oats with sugar crystals locked inside.” ...

A mysterious new business has popped up on Gloucester’s Main Street and piqued the community’s curiosity as it prepares to open its doors. For ...

Tony the Tiger, Frosted Flakes' strongest creative asset, had become a two-dimensional, walking cereal huckster and nearly unrecognizable ... real-life gaming streamer. The first brand mascot to do so ...

You can spot this in her painting Behind Every Man, in which Tony the Tiger, the mascot of Frosted Flakes cereal, sits on a lotus while a Hindu goddess’ arms peek out from behind him.