As the DOJ vs. Google case rumbles on into the new year, how can advertisers best prepare for a post-Chrome world?

Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to the point that last-click and multitouch attribution ...

Overall, executives said they expect stability in the market and are hoping to move past the slowdown in ad spending in ...

Online advertising is the fast-paced digital world, in which businesses hardly can handle the complexities of Google Ads ...

Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.

Adtech firm AppLovin's stock is surging after a recent move into e-commerce, but some ad insiders have questions about its ...

Google TV continues to evolve its user interface with new sections to display information. One of those recent additions has now been co-opted to also show advertising. Google TV is a great ...

The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay ...

Stub classes for all the supported API versions and services. Easy management of credentials, authentication, and session information. Docs available in HTML and XML format. .NET Framework 4.7.2+ ...

While Google launched Google Ads (originally AdWords) in 2000, Microsoft took a few more years to develop its own solution. Initially, Yahoo served ads on MSN, but by 2006, Microsoft began ...

Judge Mehta ruled that Google violated Section 2 of the Sherman Act, a U.S. antitrust law, claiming that the company unlawfully maintained its dominance in the search and digital advertising markets.