Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy and real-world evidence.

In the dynamic world of digital marketing, Google Ads remain a cornerstone for businesses aiming to reach their target audience efficiently. However, a challenge that many marketers face is ad […] ...

Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.

TikTok is highly influential and a channel that brands should be experimenting with. We look at how you can get started on ...