What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2024 that were contributed by our ...

In addition to PPC marketing, Marketing ESQ offers a range of digital marketing services, including SEO and other online advertising strategies. The firm continues to expand its service offerings, ...

Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.

Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across ...

SEO enters a new era. Prepare yourself for the future of SEO with these actionable tips and strategic insights.

Online advertising is the fast-paced digital world, in which businesses hardly can handle the complexities of Google Ads ...

Learn effective strategies for personal injury PPC, targeting the right clients at the right time to maximize leads and ...

Using advanced click fraud prevention software helps generate detailed reports and flags suspicious activity, providing the ...

Google surprised most of us with a new core update being announced yesterday, only a week after the November 2024 core update finished rolling out. This new December 2024 core update will take about ...

Please see the timetable above for break down of onsite and online weekends PPC Hybrid in 2024/25. A full timetable will be uploaded in the coming weeks. There will be an online introductory session ...

This targeting option lives in the Audiences section of the Google Ads interface and can be adjusted similarly to Age and Gender segments. Ultimately, PPC targeting is about delivering your ...