The tech giant accounts for 90% of web searches in the UK - the regulator will probe whether that harms consumers and rivals.

Alphabet Inc.’s Google is facing the first UK investigation under the tougher antitrust rules for the digital market over concerns that it’s distorting the market in search and online advertising services.

As relayed by Search Engine Land, the 2024 data revealed Google dipped to 89.34% in October, 89.99% in November, and fell below 90% in December with 89.73%. Google’s search market share drops below 90% for first time since 2015 via @MrDannyGoodwin https://t.co/Y8DgHnxYlF pic.twitter.com/i4JwR97CsS

A British probe into Google has opened by a watchdog agency as its first ivestigation under a new law over Google's search and advertising services on some European consumers.

Britain will use new regulatory powers to investigate Google's search services to see how they impact consumers and businesses, including advertisers and rivals, following U.S. calls to break up the tech giant.

Britain’s competition watchdog says it’s investigating Google’s search ad business, adding to global scrutiny that the U.S. tech giant is facing.

Google’s online search empire faces is being targeted with a fresh probe under the United Kingdom’s sweeping new online competition law, officials announced on Tuesday.

The U.K.’s antitrust regulator has launched a probe into Google LLC’s practices in the search market. The new CMA probe is the first of its kind to have been launched by the regulator under the Digital Markets,