GroupM ranks first in 2024 Australian Comvergence New Business Barometer list
GroupM has come out on top of “the 2024 Australian COMvergence New Business Barometer rankings”.The announcement:GroupM has ...
‘Close’ poll prompts an expected advertising spending surge
The federal election could deliver additional advertising expenditure of up to $200m across the media market as the major ...
Election To Provide 20% Bump In Ad Spend, Social Media & TV To Benefit Most – GroupM
The federal election campaign is forecast to lift advertising spend by around 20 per cent over the campaign period, which ...
COMvergence: UM, PHD, Nunn top new business league
UM, PHD, Nunn Media recorded the best performance in Australia in 2024, according to the New Business Barometer published by ...
Essencemediacom’s Brisbane agency secures new managing director
Susan Lyons has been announced as the managing director for Essencemediacom’s Brisbane agency.The announcement:GroupM media agency EssenceMediacom has appointed Susan Lyons as the new managing ...
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How AI Helps GroupM Take The Tedium Out Of Curation
So agencies like GroupM and its sub-brand EssenceMediacom are turning to AI tools to help lighten the load. For example, GroupM works closely with AI marketing platform Cognitiv. The agency uses ...
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GroupM Wins Global Media For Electronic Arts
Game marketer Electronic Arts has awarded GroupM global media duties after a competitive review that began last fall. EA reported total advertising costs of $375 million in its fiscal year 2024.