Just like the body, a brand needs long-term investments to remain vital, competitive and prepared for the unexpected.

What to expect at Apple's WWDC25: iOS 26, A glass-like UI, Mac-like iPads, AI battery management, and Gemini at the ready.

STHLMFW was organized by the ASFB (Association of Swedish Fashion Brands), and the idea was to turn a spotlight on newer ...

The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...