ICE is contracting with Palantir to expand its case management system. The deal includes software called ImmigrationOS to track visa overstays and self-deportation. ICE says the deal is necessary ...

Gatorade has teamed with rapper Kendrick Lamar for a new campaign titled “Lose More. Win More.,” per details shared with Marketing Dive. The campaign is the latest expression of its “Is It In You?” ...

That’s just what Lamar discusses in a voiceover for a new Gatorade ad. In the video (which is set to Lamar’s “Peekaboo”), Lamar narrates: “How much are you willing to lose? Take the ...

U.S. Immigration and Customs Enforcement (ICE) scolded a sanctuary county in Maryland after an illegal immigrant accused of murder was released from local custody despite a retainer request.

By Mackenzie Cummings-Grady Kendrick Lamar has become the first musician to ever be featured in a Gatorade commercial thanks to the brand’s latest ad. On Friday (April 18), the award-winning ...

In April 2025, viral posts on social media sites including Facebook, TikTok and X alleged that in February, U.S. Immigration and Customs Enforcement (ICE) agents detained a Venezuelan teenager ...

Kendrick Lamar, who is on record as a big runner, narrates a new Gatorade ad that premiered today. Set to his GNX track “peekaboo,” it features a familiar montage of superstar athletes across ...

Rapper Kendrick Lamar will headline one of the biggest marketing campaigns ever for Gatorade, as owner PepsiCo Inc. looks to defend its lead in the increasingly competitive sports drink category.

PepsiCo’s Gatorade is paying tribute to the relentless effort it takes for athletes to reach icon status for its latest campaign. The effort is the latest iteration of its “Is It In You?” ...

During the ride alongs she has appeared in full glam—including hair, makeup, and false eyelashes—and has donned military fatigues, ICE jackets, cowboy hats, bulletproof vests, and firefighting ...

“Neither the City nor the New Bedford Police Department were briefed or given notice from ICE regarding enforcement activity in New Bedford,” city spokesperson Jonathan Darling told 12 New ...

The University of North Florida signed an agreement with ICE to allow some campus officers to enforce immigration laws on campus. The agreement, awaiting final signatures, grants designated UNF ...