Artificial intelligence is successfully gobbling up corners of the social media influencer market, and making very real money.

In a new survey, high school grads report their education supported 'alternative career paths' such as trades and gig work, ...

Image: Fabulate founders Ben Gunn, Nathan Powell, Toby Kennett, and Sachin Singh Nathan Powell and Ben Gunn watched as 15 professionals spent hours in a boardroom struggling to execute what should ...

Because Mattel let others take control [in marketing partnerships and in the making of the movie], it was more engaging for ...

Abstract: Social media are extensively used in today’s world, and facilitate quick and easy sharing of information, which makes them a good way to advertise products. Influencers of a social media ...

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving ...

“Gen Z is the most marketing-literate generation we have ever seen. They are not just audiences; they are co-authors” for ...

Publicis Groupe said it is buying Captiv8, a platform that connects influencers and brands, in a deal that steps up its push ...

A social media influencer was shot dead during a TikTok livestream in what police are treating as a femicide. Officers believe Valeria Márquez, 23, was killed because of her gender but have yet ...

Jackson is set to receive the ICON Award at the ceremony on May 26, where she will also perform on TV for the first time in seven years. The event, held at the Fontainebleau Las Vegas, takes place ...