Food & Wine28d
Your Cheetos Habit Just Inspired a New Font You Can Use Anywhere
On Thursday, just in time for National Handwriting Day, Cheetos introduced a brand-new font inspired by the bright orange fingertips its snacks create. "Introducing The Other Hand Font ...
Fast Company23d
Cheetos just designed a terrible custom font on purpose
For its new custom font, Cheetos took a much different approach. Rather than playing to its brand assets with a cartoonish font based on the Cheetos logo, Other Hand font is an irregular ...
Marketing Dive28d
Cheetos continues to embrace ‘Other Hand’ imperfection with custom font
Cheetos is embracing imperfection and a doodle-like aesthetic with the Other Hand Font, which builds off of a campaign launched last spring illustrating the mishaps that occur as people try to go ...
Ad Age28d
Cheetos’ ‘Other Hand’ font was created by designers using their nondominant (Cheetos-free) hand
Are you a print subscriber? Activate your account. 39 min 41 sec ago 3 hours 29 min ago By Janelle A. James - 5 hours 19 min ago By Brian Bonilla - 5 hours 49 min ago 1 day 4 hours ago By Ad Age ...