While most people were eyeing the football yesterday at the Super Bowl LIX, watch lovers were busy scanning the celebrity ...

Tom Brady wore a luxurious Jacob & Co. watch, the Caviar Tourbillon in the Yellow Sapphires design, for his first Super Bowl ...

The Jacob & Co. watch features 424 baguette-cut gems.

Kansas City tight end Travis Kelce arrived in a 1970s-inspired suit from Amiri's Fall 2025 menswear collection.

The Caviar Tourbillon in Yellow Sapphires timepiece costs a whopping $740,000 and is set with 338 baguette- and rose-cut ...

Tom Brady wore a $740,000 Jacob & Co. Caviar Tourbillon watch covered in yellow sapphires with a movement set with diamonds.

Super Bowl LIX was full of big moments, from Kendrick Lamar's halftime show with SZA to the Philadelphia Eagles' victory.

Earlier in the day, Brady wore a different — and equally blingy — watch from Jacob & Co. Dubbed the Billionaire Mini Ashoka, the piece is completely encrusted with 100 carats of diamonds.

Brady showed up to the Super Bowl wearing a $740,000 watch from Jacob & Co. A spokesperson for the watch brand told Business ...

Tom Brady’s first Super Bowl appearance as a broadcaster met with mixed reviews, but his $740,000 watch sure got people ...