South Korea's Kia Corp plans to produce hybrid vehicles at its affiliate Hyundai Motor's new U.S. factory starting in ...

The campaign shows that amid an influx of purposefully shocking corporate moves, like Jaguar’s totally unrecognizable rebrand ...

But there's one car logo that's still drawing ire over three years after it was revealed. Kia is one of the most recognisable ...

Debranding should be more than a shtick; it is a step towards shaping a genuinely connected global community. By acting thoughtfully, companies can enrich the market and foster deeper connections with ...

We've seen plenty of headline-hogging rebrands over the last twelve months, and not all of them have, shall we say, landed ...

"A brand refresh and a rebrand serve very different purposes, and understanding that distinction is key," Ljubica Jovanova, ...

Kia is readying the electric version of its Carens MPV but it will debut with a new look including a more luxurious interior. The new Carens EV would be the only MPV which is electric at this price ...

Fast fashion retailer Boohoo is rebranding as Debenhams amid the company’s bitter rivalry with Mike Ashley’s Frasers Group. The name change forms part of an attempt to revive the retailer’s ...

Chuck E. Cheese has recently overhauled its brand, bringing major changes to its nearly 500 locations that longtime visitors might be surprised to see. The biggest? The removal of its iconic ...

Kia’s first electric sedan, the EV4, has officially hit the market. Kia opened EV4 orders at under $30,000 (41.92 million won) in South Korea ahead of its global rollout. It even has the longest ...

Smartphones are now setting the pace: Hardly a day goes by without at least one app on our cell phones getting an update. This creates a certain expectation for other elements of consumer ...