If Korea stands as the capital of the skin care kingdom, then the founders of K-beauty brands are its faithful guards. These ...

For instance, you might blend honey and yogurt for a soothing base ... your own Korean face mask is a fun and simple way to experience K-beauty at home. By following these 7 easy steps, you ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

If your pursuit for the most hydrated, luminous skin of your life has led you to the world of Korean ... step. “Sunscreen is the most important part of the skincare regimen, especially in K ...

Artificial intelligence is poised to transform the beauty industry, influencing product personalisation, consumer engagement ...

Amazon’s secret ‘internet famous’ beauty section is a curated page where you can shop the latest viral beauty products.

There’s a common misconception that the best moisturisers for oily skin don’t need to be hydrating. Much like acne brands ...

It consists of 10 steps, which are as follows: Let us tell you that rice and green tea are used in Japanese and Korean beauty products. In such a situation, you can follow any skincare routine.

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To her, clinical K-beauty should go beyond copying a multi-step skincare routine, to combine leading Korean skincare technology with the best Western clinical-grade ingredients and treatments.