From Viking ships to mythical animals, here is the story behind some of the most unusual automotive logos out there.

Marvel announced the next film in the series will be titled Spider-Man: Brand New Day and will hit theaters on July 31, 2026, ...

In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Consumer demands for natural, clean and low-sugar snacks is inspiring innovation, including Tosi’s reformulation away from ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same ...

The Baltimore Ravens are celebrating their 29th birthday on Saturday. It was on March 29, 1996 that then-owner Art Modell - ...

“It feels way bigger than Eaton’s or Zellers,” he said. (Hudson’s Bay has revived the latter brand in its store.) “The Bay is the oldest Canadian company. It’s in almost every town and ...