LeBron James - Nike 12 years into LeBron James' relationship with Nike, it was announced in 2015 that the NBA legend signed a ...

In 2003, James began his partnership with the company by signing a record-breaking $87 million contract. In 2015, LeBron signed a lifetime deal with Nike, which is estimated to be worth over $1 ...

"Reebok had drawings of its LeBron James shoe – Nike had nine pairs already built ... Reebok offered the most money, a $100 million-plus deal over six years, and a $10 million signing bonus ...

NBA legend LeBron James is currently one of the few professional athletes who are also billionaires, according to Forbes. But ...

LeBron James calls for the return of festive Christmas Day NBA uniforms, once a beloved tradition among players and fans.

While playing college ball, James landed multiple large NIL ... of LeBron's latest signature sneaker, the Nike LeBron 20. When asked about the deal, Bronny had this to say: "For as long as I ...

Milwaukee Bucks All-Star Damian Lillard has agreed to a lifetime contract extension with Adidas, sources told ESPN. Lillard now joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Under ...

Milwaukee Bucks guard Damian Lillard has agreed to a lifetime contract extension with Adidas, sources informed ESPN's Shams ...

from four-time NBA championship winner LeBron James to World Cup winner Cristiano Ronaldo, both of whom are signed to Nike with lifetime deals. Read about these endorsements and more lifetime ...