With Monsoon season just arriving, it's time to invest in a waterproof concealer for a spotless, and smudge-proof look.

Summer calls for a lightweight foundation and this Fenty Beauty skin tint gives you the perfect combination of light coverage ...

A new executive hire at Estée Lauder Companies ( EL 3.73%) was the main news item driving the company's stock higher on the ...

Ahead, meet the boundary breakers of Bustle’s 2025 Beauty Icon Awards.

Anastasia Beverly Hills, the luxury beauty brand owned by eyebrow whisperer to the stars Anastasia Soare, released a ...

Do you always fear your makeup melting down? Then, time to invest in a waterproof foundation. Here are our top 7 picks for ...

Lady Gaga joins Sephora to amplify messages of kindness, inclusion and empowerment for LGBTQIA+ youth during Pride Month ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Hailey Bieber’s Rhode sold to Elf Beauty for $1bn, underlining the strength of celebrity beauty brands, which made over $1bn ...

Choosing the right face primer smooths skin, minimizes pores, and extends makeup wear. From hydrating to mattifying formulas, ...

In beauty, Amy from Amyl and the Sniffers, Blondie, Kathleen Hanna, emo girls on Myspace, Nadia Lee Cohen, beauty influencer Not Another Hanna, Cher, any actress on Broadway from 1976-98, the movie ...

This year’s intense summer didn’t just challenge our resilience—it also pushed our makeup to the limit. So we put some of the ...