In my opinion, there are two qualities linked to the wildly lauded fragrance Baccarat Rouge 540 that made it the cult ... a scent produced by perfume house Maison Francis Kurkdjian.

If you love fragrance and/or TikTok—or the combination of the two called #PerfumeTok—there's a very good chance you're acquainted with Maison Francis Kurkdjian's Baccarat Rouge 540.

Now, it’s gone one step further with a new perfume that is said to be inspired by one of the world’s most luxurious and premium fragrances: Maison Francis Kurkdjian baccarat rouge 540 eau de ...

Kurky eau de parfum is decidedly whimsical next to other fragrances in the maison’s portfolio, including the viral Baccarat Rouge 540 and amber-floral APOM eau de parfum. “Initially ...