The trend calls for creamy formulas almost exclusively, starting with skin prep. You'll want to load up your skin with ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

In a new satirical TikTok trend sweeping the app, content creators are mocking the makeup of Republican-leaning women, which they say is defined by caky, orange foundation, too-thick eyebrows and ...

No matter how good their intentions, creators are still able to make money off of telling people to spend less.

I f the viral Latina make-up on South Asian features trend proves anything, it is that the bold, sultry, and unapologetically ...