The trend calls for creamy formulas almost exclusively, starting with skin prep. You'll want to load up your skin with ...

In a new satirical TikTok trend sweeping the app, content creators are mocking the makeup of Republican-leaning women, which they say is defined by caky, orange foundation, too-thick eyebrows and ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

No matter how good their intentions, creators are still able to make money off of telling people to spend less.

How can a new beauty brand get noticed? By using Digital PR to engage with editorial sections of key media while also ...

Lip liner is a firm favourite in my make-up bag, and has been for many years. Traditionally a lip liner is a pigmented colour ...

Ladies, it’s time to celebrate the most important love of all—sisterhood! Whether you completely forgot to plan or just ...