Classing core and noncore IT activities of your business will shed light on a well-structured plan before outsourcing any ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

NEW YORK –A team of research industry veterans, led by Tod Johnson have launched a new consumer insights and analytics ...

A new study analyzed the product orders placed by nearly 2,000 multi-brand retailers in the U.K. and France before and after ...

American companies are investing more in their future and getting a better return on their investments than overseas peers, ...

Market research is when designers and businesses gather important information about the needs and preferences of people who might use their products. They will use this to plan new products or ...

Stephan Dietrich, quoted in Kris Mamula’s article on NIH funding cuts is not alone in the false assumption that we can “take ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies.