The crayon maker’s brand activation boss, Mimi Dixon, and agency Dentsu Creative’s PR EVP, Holly Gilbert, share how they transformed a nostalgic idea into a nationwide movement – and picked up The ...

It's easy to get swept up in the world of data. But if you work in the marketing field, you may have noticed a recent shift ...

Father’s Day is this Sunday — so if you are reading this and still have not bought your dad a gift, you still have time.

Here are 25 great startup business ideas, you can start up with less than $1,000 and launch in a weekend, even in uncertainty ...

Save time and stay organized with this free social media planner template for easy content scheduling and better strategy.

As the gold, silver and bronze awards were being handed out at New York's Edison Ballroom this year jury President Prateek ...

9 June 2025: The PM (Pharmaceutical Marketing) Society is delighted to announce a new partnership with the CIM (Chartered ...

Marketing leaders should evaluate creative work using engagement-based metrics—such as time on page, view-through rates, social saves and content shares. These go beyond impressions to signal true ...

As Vummidi Bangaru Jewellers (VBJ Since 1900) celebrates its landmark 125th anniversary, the iconic Chennai-based heritage ...

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests ...

The Cannes Lions International Festival of Creativity, the influential advertiser conference in the south of France, is ...