Consumers in the United States say television and print are the advertising mediums that they trust most, according to recent research from Clutch. The report was based on data from a survey of 1,030 ...

However, measurement is still an issue for Ford with mobile compared to other marketing mediums. For example, direct mail includes control and test groups and helps marketers prove a marketing medium ...

Silver Star Brands and Talbots spoke about the importance in creating a comprehensive view of the customer across all marketing mediums. Build-A-Bear, in particular, has been ramping up its ...