The successful development and implementation of marketing mix calls for a deep understanding, market research and learning from a number of people ranging from users to trade.

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data scientists and marketers worldwide starting Wednesday.

allowing marketing teams to demonstrate their contributions to the bottom line. AI supercharges SEO. Marketers can leverage it for in-depth keyword research, content optimization, topic ...

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...