The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Kraft Heinz plans to lean on marketing and innovation to drive sales and restore volumes but 2025 is set to be a year of ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions and ...

AI in digital marketing transforms customer interactions and business model development as well as automation workflow management.

Cracker Barrel's rural-first strategy, menu innovation, and modernization efforts position it for growth. Read here for more ...

If you haven’t already implemented AI training, you’re missing out on a major opportunity to amplify. For us, 2025 is all ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG giant’s stock tumbling, but executives have a plan to claw back losses – th ...

Rita’s Italian Ice & Frozen Custard is strengthening its leadership team with the addition of two seasoned industry veterans, reinforcing the brand’s focus on growth and innovation. Lawrence Brown ...

We think management’s outlook for 2025 organic sales growth looks achievable.

Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.