Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes. However, there is a significant challenge: the supply may not be able to ...
Despite having a "vegetal, grassy" flavour that's "almost as divisive as Marmite", said Fiona Embleton in Glamour, matcha is rapidly becoming Gen Z's beverage of the moment. Zendaya and Dua Lipa ...
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