Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

LeBron James trades the court for the catwalk in Mattel’s latest Barbie collab. Read our review of the toy and its sneakers.

Proposals to install ChatGPT into a range of toys including Barbie dolls have sparked alarm from experts who branded it a ‘reckless social experiment’ on children. US toymaker Mattel unveiled plans to ...

To celebrate the new animated special, Mattel is launching the Barbie Dream Besties Skate Park Doll Assortment. Encouraging ...

Kids can follow their dreams with dolls featuring Barbie “Malibu,” Barbie “Brooklyn,” Teresa, and Renee on roller ...

A toy collector made a thrilling discovery after stumbling upon two vintage Barbie dolls from the 1980s worth up to $600—on a ...