Oregon’s WNBA team stepped back in time for its new name, re-introducing the Portland Fire. The WNBA expansion franchise, which begins play next next season along with ...

Sirianni hasn't been using the word "repeat." There's a good reason for that, as the Eagles coach looks to continue staying ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and royalties for sales.

A poorly kept secret became official news when the Utah Hockey Club announced its new team name Wednesday.

This suggests that while motivation may be reduced in everyday tasks, providing clear and highly valuable incentives can effectively boost motivation in individuals with a history of depression.

It is the latest lawsuit filed by the Texas-based convenience store chain against a company with a similar name and logo.

Out of NHL Utah's three logos presented to fans as part of its team name vote, one is easily the best right now.