The best soccer cleats provide players with a healthy balance of flexibility and support, giving their feet enough padding ...

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

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We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

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The event featured soccer star Lionel Messi and promoted the launch of the new Adidas Adizero F50 soccer cleat. A social media campaign that leveraged Facebook, Twitter, Instagram, and YouTube to ...

The three stripes of Adidas sports clothing are instantly recognisable whether they’re on soccer cleats or fashion sneakers ... memorable brand image. 6. New Balance: The NB That Balances It All At ...