It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...

It's one of the most catchy and recognizable slogans in the world, but Nike's three-word tag has a sobering truth behind it that not many people know. The words 'Just Do It' were coined in 1988 by ...

The subtle reference is the latest episode in the ongoing feud. The post Nike appeared to troll Jaylen Brown with ‘childish’ ...

Nike's new advertising campaign, featuring Colin Kaepernick, celebrates the 30th anniversary of its 'Just Do It' slogan Nike sales appear to have increased in the wake of its controversial ...

Nike has been releasing some cracking ads to celebrate the 30th birthday of its Just Do It tag, all of which have served to prove that the slogan is as powerful a piece of branding as ever. While the ...

Slogans are particularly effective when you're trying to communicate a major shift in strategy. Nike is trading in its infamously audacious "Just do it" catchphrase for the softer "I can" at the ...