The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.
The question now is no longer how quickly can the German company recover but how long can it keep up the momentum ...
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Nike and Adidas Are Losing Sportswear Share in ChinaChinese brands like Anta and Li-Ning are taking Nike’s share of the market. The post Nike and Adidas Are Losing Sportswear ...
Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...
"They're showing shoes from other brands in an Adidas commercial—it's something a younger Nike might have done in the '80s." However, the subtle shots don't appear to have been well-received by ...
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
Since they joined the Rutgers basketball program in the summer, star freshmen Ace Bailey and Dylan Harper have been wearing Nike sneakers even though the rest of the athletic department was ...
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA ...
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