In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA ...

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

Adidas’ kit launch for Liverpool’s 2025/26 home jersey is still months away, but a new ‘leaked’ video has given us an idea of ...

Liverpool is set to change its kit provider next term for the 2024/25 season, with Adidas set to return in place of Nike, who ...

The latest Liverpool news as a video showing the 'leaked' 2025/26 home kit made by Adidas has been shared online.

The Daily Targum is where you can find Rutgers University's campus news, Scarlet Knights sports coverage, features, opinions ...

The way to check if your Nike shoes are original is by scanning the Universal product code (UPC) - which is a special barcode ...

A Financial Boost or a Strategic Gamble?Barcelona’s new €1.7 billion (£1.4bn; $1.8bn) deal with Nike, as reported by Dermot ...