The future of college and university sports is in flux at the moment, stemming from changes on how much money schools can pay ...

UC's athletic revenue leaped last year as the Bearcats marked their first season in the Big 12. But expenses rose even more.

Student-athletes at Colorado colleges and universities could soon be paid directly by their schools under a bill in the state legislature that would build on their ability to profit from their name, ...

USC Trojans sophomore guard JuJu Watkins has been one of the most marketable women's college basketball players, even before she stepped on campus. Watkins sign ...

Clemson coach Erik Bakich announced a partnership with Absolutely Ridiculous, a brand represented by Jazz Chisholm. It's an ...

USC Trojans legend and Heisman Trophy winner Reggie Bush has a unique perspective on how Name, Image, Likeness (NIL) has changed the college landscape by allowi ...

Jeremy Bloom is the new CEO in a transformational time for the X Games. Here's what Bloom said about it, plus his Colorado roots (and his Buffs).

The emergence of name, image and likeness (NIL) deals have forever changed the landscape of collegiate and high school ...

Back in 2021, the addition of Name, Image, and Likeness changed the entire landscape of college sports. Since then, things have been in a constant state of change ...

This week began IU football’s season ticket renewal process. Following a banner season for the Hoosiers, interest in season tickets is at an all-time high.

Caleb Wilson, a Five-Star Plus+ prospect in the 2025 class, will make his long awaited college commitment late Thursday night ...